basic essentials and FAQ´s of marketing- Uwe Rosenkranz
Sometimes we need to get back in shape.
Not only in our Body, but evenso we have
to put our feets back on the ground and
our circumstances beneath our feet.
Am i right or wrong?
Ok, some people are really perfect,
and these people dont need to ask FAQ´s,
or, why do they??
Anyhow, there are a lot of readers
on this Blog/Forum who need to know
how to ask andwho want to get
really excellent answeres.
That´s why more than 25,000 awsome
amatingly written re-comments
occur on our 9 blogs, since a month or so.
Honouring these true people,
we are now presenting some essential basics:
An auto responder is a lead capturing system that is an integral part of an online business.
It usually takes a combination of an investment of time, marketing effort and money to accomplish a stream of people finding your website on the internet. It is therefore quite understandable that getting maximum value out of every single visitor to your website is paramount in the long term success of your venture.
It is common practice to gather details of website visitors and to follow up with a promotional newsletter or information. One way to do this is to use an auto responder to build a mailing list. An auto responder is a promotional tool that automatically handles email subscriptions to your newsletter or mailing list, while building a database of all visitors who join the list.
Statistics shows that most people will not buy something online on first contact. The generally accepted standard is that it takes around 7 contacts before someone makes a buying decision. In other words, you may do all the work to get someone to your website, but if you don’t implement some way to keep in touch with them and expose them to your product again and again over time, your initial effort may well have been wasted.
An auto responder takes care of this by being the vehicle with which you can capture leads and keep in touch with them.
Always look for a service that provides you with unlimited Auto responders for a flat fee. This takes care of all future expansion of your enterprise, and these days this sort of service has become very affordable.
Having an auto responder system as part of your online business is virtually non-negotiable. If your webhost can provide you with easy access and help in setting up such a lead capturing system in order to maximize your profit and save you money, then you probably found the right place to host your business as well.
Building on-line relationships
As statistics show us that it takes about 7 follow up emails before the average sale is made through auto responder interaction with your mailing list subscribers, it goes to show that people tend to hold back their wallets most of the time until they have established an online relationship with you.
Just like getting the initial sale online is a venture into the art of building on-line relationships, so is the customer service or after sales service as well. Follow up and over delivery is especially important when it comes to your online customer, or potential customer.
There are numerous ways for your business to interact with your customer or website visitor, thus building on-line relationships.
Most businesses online make use of an auto responder because this keeps a mailing list database of people grouped together, making it possible for easy contact and following up. Once your web forms are online and ready your visitors can sign up and get direct response follow up messages emailed to them that address their specified needs.
It is easy to set up and once the set up is completed, it takes a lot off your hands when it comes to the work of interacting with prospects or following up on customers with after sales service. Providing informative emails rather than constant hard selling will go a long way towards building trust and credibility with your leads.
Running a blog is another interactive way of keeping in touch with your customers. You will be giving more information and your customers can comment and ask questions related to the post.
When signing up for a web host from which to run your online business, make sure you get a range of helpful scripts for customer interaction. This would include customer support systems, discussion boards, e-commerce platforms, image galleries, polls and surveys, and indeed blogs.
Live webmeeting room for presentations and cashing in
Communication is a backbone for the success of any business. You may need to get your team leaders or members together in a conference room for something like training, coordinating a product launch, doing a product demonstration walkthrough or just to sit in on a general budget meeting.
This can prove to be quite difficult with an online business as your partners, team leader or business members normally live hundreds if not thousands of miles away.
Advantages of live web meeting rooms
Do you have customers or business partners from all over the world
? Get in touch with them in real time via audio or video communication. It’s the perfect way to stay up to date while having as close to a real face to face meeting as you can get.
Online training and support
Need to train members of your organization in real time? Perhaps you just want to provide personalized support to clients or customers? A live web meeting room is the perfect solution.
Yet again, the perfect way to do a product demonstration live on a very personal and interactive level is with video conferencing.
No online business that relies heavily on communication between sales personnel or team members to coordinate and plan future events can do without such a conference communication tool. It is, however, easy to spend hundreds of dollars in obtaining the software and capability to do this.
Wouldn’t it be great to have a web hosting company that can already provide you with everything you need to do live web meetings without any outrageous expenses? This way you always have the support you need at hand, while the cost factor is markedly reduced due to the integrated nature of the services provided.
Always look for more when choosing a web host – there are some wonderful business hosts out there that provide so much more than just a space for your website.
Video Hosting – Why “Not” You tube
And How Powerful Video Is To Marketing
Video is one marketing tool no online business can do without. The conversion rate of video media is much higher than the conventional sales page. Video is also a much richer and more versatile media. It is therefore much more effective in getting the sales message across.
Video is so powerful to marketing online that most sales pages online nowadays incorporate video to convey trust through testimonials. In some cases sales pages are totally redone to start off with a video pre-sell that, when done right for the targeted audience, has every potential to vastly outperform traditional sales copy.
So much is the increase in profitability that most registered affiliates are using the video pre-sell method to duplicate the sales pitch of the sales page without stressing the visitor to read through it all.
To incorporate video you normally need video production tools to produce the video, as well as a hosting platform to display the video online. Normal video hosting sites like YouTube just don’t do the online business any justice. Often YouTube either deletes videos or prevent the videos from being embedded into a web page for reasons they alone understand.
Imagine launching an ad campaign to your website that features a YouTube embedded video, only to wake up the next morning and find the video isn’t displaying anymore as YouTube has removed it.
Furthermore, YouTube can display advertising and links to related videos in their video interface that you have absolutely no control over. It simply isn’t a professional way to display videos on your website.
Bandwidth usage and the related costs involved with video hosting is not the biggest issue for an online business. Delivering a quality video display that you have full control over is crucial. Video marketing, when done right, will easily cover the expenses in getting it set up right.
An absolute bargain would be if you can run your business with a web host that also provides you with proper video hosting. You’ll save money while being in full control of your own professional video delivery system.
Why a Blog Is So Important
Blogging is a very effective marketing tool for any online business and there are many reasons for this, which we’ll briefly discuss in this article.
To address all those concerns you basically have to understand what a blog is. In addition to this, it’s important to grasp why having a blog is really important for anyone that wants to attract attention on the World Wide Web.
Blogs are usually easy to install and set up by using the one-click installation tools that these days come standard with most hosting packages. Word press is the most common and most popular platform for a blog.
Once you have your blog installed it is important to know that every time you post any new information, search engines are quick to pick up on this. They give a high priority to blogging content on average since they deem this as fresh news.
Blogging is also a fresh alternative to emails. You can add all sorts of interactive or multimedia content to a blog to enhance your message. Using RSS feeds your content and message can quickly spread across the internet. If you already have a big email list, you may choose to post your newsletters on your blog, and simply mail a link to the post to your list.
There’s just so much more you can do with a blog than with standard email. The comments feature on blogs, for example, make it easy for your readers to leave feedback. This way you can determine what news and information your readers enjoy, and you can also get some valuable feedback.
It’s easy to monetize your blog by using revenue sharing programs like Google Ad sense or affiliate programs as well. A blog is a fun, but powerful way to inform, entertain and profit…while building a loyal readership at the same time.
Your Own Domain And Hosting
And An Easy To Use Webhost So Anyone Can Use It!
Don’t even think of doing business online without your own domain and hosting. It is vital to establish trust and a unique name for your business. Not only will you prove to yourself that you’re serious about your online business, but you’ll send the same message to your potential customers.
To establish an online presence using unreliable and unprofessional free website hosting resources could very well ensure that your business never gets off the ground. Even worse, it does, these unprofessional resources may fail you when you need them most.
So, what exactly should you be looking for?
Don’t just settle for a plain old hosting service. You can put your online business in the fast track by using a web host that already provide all the tools you need to run an online business for you.
You see, to successfully run an online business you need more than just a reliable home for your website.
Part and parcel of successfully running a business on the internet, just like in the brick and mortar world, is the ability to find customers and leads, build up your customer base and a convenient and effective way to stay in contact with them.
So, step 1 would be to find your perfect domain name. Preferably a .com, one that describes your business while also being search engine friendly.
Next, find an easy to use web host that gives you not only hosting space, but also the tools and support you need to get your business off to a running start. This will allow you to keep all the key activities in your business nicely together in one place, instead of having to switch from one tool or service to the next all the time.
Once you have your own domain and hosting company that provides everything you need to actively grow your business, you’re well on your way.
Published: July 11, 2011, 15:44 | 253 Comments on basic essentials and FAQ´s of marketing- Uwe Rosenkranz
Category: BIBEL, essentials, RMI, Teaching